BASF releases dashboard app for higher transparency of sustainability status

BASF has released a new digital application “MyCarbonFootprint” to help customers gain a better overview of sustainability status of the product portfolio they purchase from BASF. The application also helps customers identify the best BASF solutions to reach their sustainability targets in CO2 reduction and use of renewable raw materials.

“MyCarbonFootprint” contains data on over 700 selected large volume BASF products, including pharma ingredients, amino resins, butanediol and derivatives, acids, polyalcohols, acetylenics, carbonyl derivatives and amines.

The app is initially available to certain BASF customers who purchase products included in MyCarbonFootprint.

It informs customers about the individual cradle-to-gate product carbon footprint (PCF) of the BASF products they purchased. Furthermore, it indicates the share of renewable raw materials used in the manufacture of these products.

MyCarbonFootprint shows CO2 emission, PCF and share of renewable raw materials of BASF products that customers purchased.

The data can be presented in a customized way – depending on the purchased quantities of a selected product, the app calculates CO2 emissions, PCF and share of renewable raw materials according to the customer’s purchasing portfolio at BASF.

The application also shows various alternatives in BASF product portfolio to increase the proportion of renewable raw materials in value chain, contributing to customer’s sustainability goal.

“We developed MyCarbonFootprint to create the transparency that our customers need to pursue their CO2 emission reduction goals and to select the best sustainable product variants from the BASF portfolio to achieve their desired sustainability positioning,” explained Niels Möller, Global Strategic Marketing, Operating Division Intermediates.